DESIGN COSTS

HOW WE SET OUR PRICES

... AND WHY WE ARE DIFFERENT

Cost may not be your main consideration, but it will be part of the equation, so we are very clear about what goes into the cost of your ring - ensuring that you are in control.

In the following sections we explain our approach, and why it is different, and then give you some sample price ranges.

But first of all ...

HOW MUCH SHOULD YOU SPEND?

I am often asked how much you should spend on an engagement ring.

The old yardstick of two months' salary is just that, an old yardstick. My reply is always that you should only spend what you are comfortable with.

You want to give her an engagement ring that she will love, wear and cherish for the rest of her life - it should be a joyful experience for both of you. Engagement rings are heirlooms to pass on to future generations.

One of the advantages of a Bespoke Ring is that you decide the priorities. We then create the combination of design, metals, diamonds and gemstones to fit your spec, so that you keep within your budgetary comfort zone. This means that you are not limited by cost to what any High Street jeweller just happens to have in their stock.

So, be guided by what feels right for you - designing your ring should be an enjoyable process, you are in control and you decide how much you want to spend.

OUR APPROACH

More Carat for Your Cash

Our business is Design & Commissioning. Our Bespoke rings are made to my designs by craftsmen and women, all specialists in their fields.

Just as an architect would for your home, we use our experience, contacts and expertise to engage the best and most appropriate specialists for your commission. This novel approach means that we do not hold stock, and can pass on significant savings in production and material costs to our clients, providing you with a more cost-effective service AND more Carat for your Cash.

Clear Pricing, Impartial Advice

We work in a different way from most jewellers who set their prices based on a cost multiple. In contrast, we charge for the design and project management service we give you, and you pay the Trade Price for your commission. This allows us to give you truly impartial advice on which stone to choose.

The traditional pricing model offers the jeweller more profit when they sell a more expensive stone, so it compromises the impartiality of their advice. We show you what you are paying for.

Price Estimates and Quotations

We provide Guaranteed Trade Price estimates to show you how much your ring will cost in a range of precious metals and stone qualities, so you can make an informed choice about your priorities. At all times we are conscious of the need to keep within the budgetary parameters you will have set.

When you have decided on your design, we identify a selection of actual stones to fit your specifications, discuss with you the pros and cons of each and give you a fully inclusive quotation, including the cost of making the ring, the metals and gems to be used, stone setting and hallmarking.

HOW MUCH IS BESPOKE?

What follows is just a small selection of designs with some sample prices to give you an idea. These illustrate the range of total cost, from design to delivery, including all design fees, production costs, diamonds and gemstones.

The starting point for a bespoke engagement ring can be under £2,000, but of course, the sky IS the limit. A popular price range is between about £2,500 and £5,000. However, if you are looking for that 2.0ct DVS diamond, expect it to come in at rather more.

In any event, I hope this reassures you that Bespoke can fit many pockets.

SOME SAMPLE PRICES

ASSCHER CUT SAPPHIRE

SAPPHIRE AND DIAMOND ENGAGEMENT RINGAsscher cut pale Ceylon Blue AA sapphire 2.25ct with trapezoid and baguette shank diamonds set in platinum c.£4,500-£5,000

SAPPHIRE AND DIAMOND CLUSTER

SAPPHIRE AND DIAMOND ENGAGEMENT RINGCreated in part with Client's own inherited diamonds. Faceted 'antique cushion cut' Chatham blue sapphire 3.3ct surrounded by princess and brilliant cut diamonds, with 2 brilliants on shank, set in a platinum band c. £5,000-£6,000

EMERALD CUT DIAMOND ENGAGEMENT RING

EMERALD CUT DIAMOND ENGAGEMENT RING 18CT GOLDEmerald cut diamond GVS1 0.8ct with diamond halo and shank and baguette side stones. Total carat weight 1.3tcw c. £4,800-£5,000

PINK SAPPHIRE HALO ENGAGEMENT RING

PINK SAPPHIRE HALO RINGThis ring is in 18ct rose gold, with a pear shaped AAA pale pink sapphire in a bezel setting, and GVS brilliant cut diamonds in the halo and shank c. £3,000-£3,500

DOUBLE HALO DIAMOND DRESS RING IN ROSE GOLD

DOUBLE HALO DIAMOND DRESS RINGDouble halo diamond dress ring in 18ct rose gold. Diamond GVS2 total carat weight 1.10tcw c.£3,400-£3,600.

TRILLION DIAMOND ENGAGEMENT RING

TRILLION DIAMOND ENGAGEMENT RINGTrillion diamond 0.25ct GVS2 in 18ct gold c£1,900-£2,100

NEXT STEPS

To discuss costs or any other questions you may have about commissioning bespoke jewellery, do get in touch.

You can call either of these numbers 020 8819 3848 or 01252 279790 or email info@juliepeel.co.uk.

We are always happy to talk to you, answer any questions you may have - AND we don't try to sell you stuff.

If you want to know more about me, our ethos, and my own personal approach to the jewellery I design for my clients, I've tried to explain the values behind what we do in the About Us section. Do take a look and I hope we speak soon.



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