Once upon a time, if a chap wanted to propose he pretty much knew he’d be OK with a fairly standard, diamond engagement ring, probably a solitaire. Buying an engagement ring when you don’t know what you are doing is pretty scary so, as these things go, that felt almost safe. But not any more! Why not?
REASON #1 - MASS PRODUCED IS BORING!
To start with, these days no woman really wants her special ring to be the same as a hundred others. It may have been fine for her mother in the 1960s, but today the standard platinum or white gold set diamond solitaire is EVERYWHERE. And it’s just so BORING.
NOW the trend in everything from phones to cars is now toward the individual and personalised. Mass production is last century stuff – she wants something personal and unique to her.
REASON #2 - YOU CAN CHOOSE YOUR OWN DIAMONDS AND PRECIOUS GEMS
When you have a ring made for you, YOU choose the diamond or gemstone to tick all your boxes - for size, quality and price, and YOU decide what you are willing to compromise on to fit your priorities. You are not limited to what the shop happens to have in stock.
We all care more now about where things come from, so ethical sourcing, social responsibility and environmental sustainability have a much higher priority in our decisions. People are better informed, so alternative gemstones like sapphires in a huge range of colours, emeralds and rubies are more in demand than ever.
Good quality laboratory grown diamonds and gems are available and more affordable, and they tick the boxes on ethics and the environment. With the right designer, you can choose to have them in your ring, but you can’t buy them off the shelf.
REASON #3 – (BEST OF ALL) BESPOKE IS NOW AFFORDABLE
New technology has made Bespoke affordable, and affordability is what is driving the trend across all industries towards greater customisation. In essence, what the new CAD/CAM technology does is allow anyone who wants one to have a personal bespoke ring, made to their specifications and to the highest standards of craftsmanship, within both their budget and a few short weeks.
If you can have a unique personal ring that easily and that quickly, why wouldn’t you?
Check out Why a Bespoke Engagement Ring is Better AND Cheaper