WHY A BESPOKE RING IS BETTER, CHEAPER AND MOR PERSONAL

Sick of seeing rows and rows of the same-old indistinguishable diamond engagement rings?

No woman wants her special ring to be the same as a hundred others, and there is no reason why it should be. Thanks to new technology Bespoke is now affordable, and can even cost you less than that solitaire on the High Street.

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How is that possible?

DESIGN AND PRODUCTION TECH – CAD⁄CAM

Most people, including jewellers, don’t realise how the latest developments in design and production tech have revolutionised what you can expect, demand and afford when it comes to Engagement Rings. Independent jewellery design studios are now able to access innovations previously only available to the big jewellery houses and they are using it to produce individual personal personal designs with YOU, the client.

CAD (Computer Aided Design) software, and CAM (Computer Aided Manufacture) production allows a designer

· to create and update new and innovative designs quickly and more precisely;

· to involve you in the design in real-time, making it even more personal

· to create intricate, beautiful and robust designs for rings which can actually be realised - not always possible with hand production, and

· to generate photo-realistic images so you can see exactly what it will look like, instead of having to imagine it.

NOT JUST FOR DEEP POCKETS

All this is achieved in much less time than traditional bespoke manufacture. The designer saves time with CAD, the craftsman saves time with CAM, and the final ring is a more faithful realisation of the original design. This has a massive impact on cost, because these new tools make the specialists in their field more productive and efficient and their time more cost-effective.

Bespoke was once only for the wealthy - incredible filigree work was created by court craftsmen with all the time in the world, producing for princes and bankrolled by national treasuries. These days no-one’s pockets are that deep, but that doesn’t stop you from having a ring fit for a prince (or a princess, for that matter).

THE FUTURE

So, if bespoke is · Unique · Personal · Easy and · Cost effective - Why wouldn’t you?

Over the next few years a bespoke engagement ring designed BY YOU, or just FOR YOU alone, will be the standard against which all the others will be judged. Off-the-shelf and mass-produced won’t be acceptable.

Get ahead of the curve now & check out Three Reasons to give that Diamond Solitaire a Miss

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